The King of Beers

This blog post is my research on the brand I chose for the storytelling video. I chose Budweiser again because I used it earlier and they have a very prominent brand with a lot of good campaigns.

 

This business, simply put, exists to give people beer. Budweiser is a brand of Anheuser-Busch but it is the most popular of any and one of the most well-known beers on the planet. Anheuser-Busch was technically created in 1869 when Adolphus Busch married Eberhart Anheuser’s daughter Lily, though the company had been producing beer for about 17 years. The pilsner beer, Budweiser, was introduced in 1876 “with the ambition of transcending regional tastes.”

Be the world’s beer company

Enrich and entertain a global audience

Deliver superior returns to our shareholders

This is the mission statement of Anheuser-Busch and their vision is to “add to life’s enjoyment through all of our products, services and relationships.”

Customers love Anheuser-Busch and specifically Budweiser and they don’t stop coming back for more as it is the number one brand of beer in America.

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