For this assignment, I am building local awareness for my new business on campus corner.
The headline: Stay home and GasUp!
The text: GasUp will bring the gas to you. Send us your location and we’ll come fill up your car.
Call-to-action button: “Drop a Pin”
The potential artwork would be a video in fast forward through a body cam of one of the employees leaving the building and going through the whole process of filling up someones car.
The audience for this ad would be anyone over the legal driving age of 16 within 10 miles of campus corner. For the purposes of this I excluded Baby Boomers, not knowing how many of them are unable to drive now, and my reach came out to 150,000.
The ad would run for 3 months and the budget would be $5 a day.